「消費參考國」效應之研究：理論發展與實證

Project title

「消費參考國」效應之研究：理論發展與實證

Internal ID

109L4000(黃恆獎)

Principal Investigator

HENG-CHIANG HUANG

Start Date

April 20, 2020

End Date

April 19, 2021

Partner Organizations

Higher Education Sprout Project

Keywords

消費參考國

最適化理論

系統合理性理論

自我差異化理論

捷思

心理模擬

從眾行為

Country of Reference

Optimal Distinctiveness Theory

System Justification Theory

Self-Discrepancy

Heuristics

Mental Simulation

Etic Conformity