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.National Taiwan University / 國立臺灣大學
Project / 研究計畫
週邊解釋範圍影響產品判斷的誤差方向及程度
週邊解釋範圍影響產品判斷的誤差方向及程度
Details
Primary Data
Project title
週邊解釋範圍影響產品判斷的誤差方向及程度
Internal ID
93-2416-H-002-017-
Principal Investigator
YI-WEN CHIEN
Start Date
August 1, 2004
End Date
July 31, 2005
Partner Organizations
National Science and Technology Council
Description
Keywords
週邊刺激物的解釋範圍
週邊效果
產品判斷的誤差
同化與對比
the interpretation range of the contextual stimuli
context effects
bias in product judgments
assimilation and contrast
bias direction
bias degree