Project title
政府訊息於電視節目呈現之型態及案例研究
Principal Investigator
Start Date
November 15, 2010
End Date
March 31, 2011
Partner Organizations
National Communications Commission (NCC)
政府訊息於電視節目呈現之型態及案例研究
Keywords
政府訊息宣導
置入性行銷
置入性行銷法規
news placement strategies
payola rules
video news releases