On the Relationship between Writing Style and Popularity of a Chinese Weblog: The Case of Pixnet
Date Issued
2014
Date
2014
Author(s)
hsieh, Man-Chun
Abstract
In recent years, the Internet has been getting more and more popular. For most people, it is a convenient way to build their own personal weblog. Often, people work to get more and more popularity for their weblogs; therefore, one method used to assess a blog’s performance is its popularity. However, there are significant gaps between those classified as being of low popularity compared to those of high popularity. High popularity weblogs can attract more than tens of thousands of visitors within a day. Conversely, those of low popularity usually have visitors numbering in the hundreds or tens per day.
In this thesis, we propose a strategy which uses a bloggers’ writing style to evaluate: Which attributes of blog’s writing style influence its popularity? To what degree is a blog’s popularity impacted by these factors? What are the main reasons for the variable levels of popularity? In this study, we analyzed 100 authors on Pixnet and collected data regarding their blog content from past to present. We propose 11 attributes from four perspectives including word level, sentence level, segment level, and document level to calculate an analysis of variation and correlation coefficients in order to analyze relevance between these attributes and popularity.
According to our research, regarding general attributes, we find that punctuation, degrees of words, part of speeches, sentence length, articles with positive segment words, and articles with negative segment words significantly influence an article’s popularity. In terms of classification attributes, classification of articles and HIT-CIR Tongyici Cilin are obviously related to popularity. Based on our findings, we have made some suggestions on how to improve popularity using certain writing styles on the Chinese weblog Pixnet and demonstrate the accuracy for classifying articles based on attributes.
Subjects
部落格分析
人氣指標
文章特徵
寫作風格
Type
thesis
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