Beating the Recessions of Newspaper Industry: The Japanese Experience
Date Issued
2015
Date
2015
Author(s)
Wang, Chih-Ling
Abstract
According to statistics from the International Federation of Audit Bureau of Circulations (IFABC) and World Association of Newspapers and News Publishers (WAN-IFRA), five titles out of top ten paid daily newspapers are from Japan. Nowadays, global press industry faces a huge recession since 2008 financial crisis. Though circulation in Japan did not drop as sharp as those in other countries, press industry was still impacted by depression and raise of the internet and social media which make readers changing the habits of traditional media usage. Japan, a leading country in newspaper publishing, has adopted several measures to meet those challenges. Experience in Japan could shed lights on Taiwan press industry. This report consists of two parts: (a) new business model of press industry in Japan when facing global recession and digitalization, and (b) measures to win the hearts of young readers. Although door-to-door delivery system supports newspaper industry in Japan, circulation still declines year by year. However, the Great East Japan Earthquake in 2011 brought opportunities to the industry changing their image. More efforts were made in website designs, mobile applications and interactive reports in order to reach transformation and take the next steps. Furthermore, Nihon Shinbun Kyokai (NSK) conducted Newspaper in Education (NIE) projects, which include NIE Time, newspaper text and essay competitions, to cultivate children’s media literacy by reading newspapers. Newspaper companies, the NSK, schools and parents form a system that brings NIE out of classrooms and enhance children’s reading skills. From the result of achievement exam held in Japan, we find that students who took part in NIE projects achieved higher scores and improve writing skills.
Subjects
door-to-door delivery system
newspaper in education
NIE Time
Type
thesis
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