Educational Service Innovation - From the Service Management Perspective to Discuss the Evolution and Future Development of Higher Education Market in Greater China
Date Issued
2010
Date
2010
Author(s)
Shih-Chun Liu, Ivan
Abstract
Higher education institutes around the world are facing funding problems for decades. Although scholars are still disputing the value of university, schools are becoming more commercialized. In order to resolve the difficulty of finding new source of funding, we applied the recent academic development of service management to the higher education market to provide new direction for higher educational institutes.
In this study, we discussed the cause of the higher education crisis, analyzed whether education is service, summarized the characteristics of education as a service, proposed a comprehensive service innovation framework to analyze the educational service innovation and provide a detailed study of how schools can find new source of funding especially for schools in the greater China area.
Subjects
Higher Education
Marketization of Higher Education
Educational Service
Educational Service Innovation
University Reform
Academic Capitalism
Knowledge Transformation
E-Learning
Globalization
University-Industry Relations
For-profit Higher Education
Entrepreneurial University
Vocational Education
Continuing Education
Adult Education
Organizational Innovation
Service Innovation
Service Adoption and Diffusion
New Service Development
Service Marketing
Service Management
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ntu-99-R95749005-1.pdf
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