The Optimal Pricing and Credit Strategies under Return for Credit: A Case of Smart Phone Industry
Date Issued
2014
Date
2014
Author(s)
Yu-Chun, Lu
Abstract
With the advance of technology, the shorter product life cycle and higher elimination rate of high-tech products cause the proliferations in e-waste, which will further trigger the depletion to environment. Therefore, reverse supply chain has become a trend that various corporations have recently started implementing this concept by recycling their own products, which not only benefit the environment, also strengthens their brand image and increases the profitability. Furthermore, many governments have provided subsidies as an incentive for corporations to implement reverse logistics in order to improve their countries’ environmental standards. Among the various reverse logistic solutions, “Return for Credit” stands out to be one of the most popular and modern solution.
The value of thesis is to facilitate producer’s decision making through discussing whether it is beneficial for corporations to implement Return for Credit. It will also go in depth to discuss the role governments play in the decision and the influence they hold on the corporations – the effectiveness of subsidies and the establishment of the green policy. This research will also highlight in my thesis how governments’ subsidies policies impact producer‘s decision and how it can be beneficial for the environment.
This research establishes a mathematical model to forecast different scenarios about whether to implement Return for Credit and derive the price, credit, and optimal profit in different scenarios. Moreover, this thesis also discusses how the adjustment of exogenous variables impacts the producer’s decision making, such as the change of governmental subsidies and the customer’s sensitivities value in demand function. Given that all the exogenous variables are unchanged, the research shows the producer will implement Return for Credit to increase their profitability. Additionally, even though government decreases the subsidies, producer will still implement Return for Credit to capture more profit. However, the lower customer’s sensitivity to credit the easier producer will choose not to implement Return for Credit.
Subjects
供應鏈
綠色供應鏈
逆向供應鏈
Return for Credit
訂價
最適化決策分析
Type
thesis
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