A Primary Study on Customer Acceptance of the Standardization of Notebook Adapters
Date Issued
2008
Date
2008
Author(s)
Lin, Yi-Zheng
Abstract
With the effect of green house and exploit of resources , the industry will move forward to green supply chains around the world. There are many kinds of specifications to NB adapter, even for the same product. Therefore, used adapters can not be used when we purchase a new notebook. Finally, used adapters are going to be electronic trash. It will increase the emission of CO2 and decrease the efficiency of resources allocation. This thesis focuses on the feasibility of standardization of NB adapters, analyzing the effect on consumers and the industry after the firms standardize NB adapters. Besides, the thesis studies the condition to facilitate the policy. This research uses the backward induction of decision tree model to construct and analyze the standardization model. After completing it, diffusing the questionnaire is used to collect the data to understand consumer behavior when the standardization of NB adapters is taken. The data verifies the correctness of standardization model. The conclusion is below:.When the ratio of the price of NB adapter to NB is very high and the ratio of profit margin of NB adapter to NB is very low, taking the standardization of NB adapters is good for consumers and the NB firms..The perceived price of NB adapter and price of NB play important role in purchasing the notebook excluding a NB adapter. Namely, the price discount will affect consumer behavior on purchasing the product..Taking the standardization of NB adapters will increase the profit and decrease the managerial risk for second tier firms.
Subjects
Computer adapters
Computer power
Greenhouse effect
Green supply chain
SDGs
Type
thesis
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ntu-97-R95546013-1.pdf
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