A Study on the Factors Associated with Physicians' Acceptance of Different Forms of Medical Communication.
Date Issued
2005
Date
2005
Author(s)
Wu, Li-Chu
DOI
zh-TW
Abstract
Because of the information asymmetry, it is more important to control the behaviors of health care providers than receivers. In order to change physicians’ behaviors, using information communication is efficient(Greco & Eisenberg, 1993; Lunberg, 1998)The objection of this study is measuring physicians’ acceptance of different forms of medical communication based on Persuasive Communication.
In this study, the researcher designed the questionnaire and mailed to all physicians who works in teaching hospitals in Taiwan. The total amounts of mailed questionnaires were 7849, out of which, 1304 were efficient, therefore the efficient rate is 16.6%.
One way ANOVA and Pearson’s Correlation have been used to examine the correlation between dependent and independent variables. Chi-Square test has been used to exam the difference of intensions of physicians’ that are about different medical communication forms. In the end of this study, the researcher used Multiple Regression to exam the hypotheses.
The main findings of this study are:
1. The medical information that physicians can accept could be divided into five sources: Self-promotion, Professional peer, Formal orders of organization, External professional and Patient-related;
2. The factors associated with physicians’ acceptance of medical information are the environment and the receivers;
3. The environmental factor includes the types of hospitals which physicians work and the information of their apartment gave them;.
4. Except for physicians’ sex, age, speciality and clinical-working year, the factors of the receivers also include if the physician is also a manager, patient-centered autonomy and physicians’ professional promotion which including the rate of physicians read medical journals, attending to CME programs or journal meetings and publications on medical journals.
Subjects
說服性溝通
醫師行為
Persuasive Communication
medical information
physician behavior
Type
thesis
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