An Exploratory Study on International Market Expansion and Cultural Production Innovation of Taiwanese Puppet Troupe
Date Issued
2008
Date
2008
Author(s)
Chen, Chun-Liang
Abstract
This research attempts to explain how local puppet show troupes can develop sustainable competitiveness through cultural production innovation and international expansion. We purposely conduct case studies of two outstandingly innovative cultural organizations in Taiwan, namely the PiLi International Multimedia Corporation and the Taiyuan Puppet Theatre Company, both are renowned for hand puppetry. Based on our exploratory study and the analytic induction approach for data analysis, we achieved four research aims of Taiwanese typical puppet show troupes. The first purpose of the dissertation is to develop explanatory models to examine patterns of cultural production in the globalization context. Our analyses lead us to postulate a conceptual framework of cultural production innovation and the factors with special reference to the technology factors, organization factors, market characteristics and the individual factors. Because of the paucity of studies on the cultural production innovation model, we identified four dimensions and induced some cultural production patterns. While the puppetry troupes expand globally, the cultural content/ text should be reconciled in the globalization context, and more interesting we apply business globalization strategy and conflict management strategy to explain this phenomenon. The second purpose of the dissertation is to identify and determine crucial dynamic capabilities that associate to aspects of sustainable competitive development for firm’s cultural production innovation. This research identifies six dynamic capabilities and their resource-based nature as an important basis for cultural production innovation. Our case study also shows that technology-based FSAs help local cultural corporations globalize their businesses. The third purpose of the dissertation is to identify and determine crucial factors that associate to aspects of sustainable competitive development for firm’s international expansion. An important finding of the study is that international expansion presents cultural organizations with a tension between technology related factors, organization factors (e.g. dynamic capabilities, global competencies and network relationship etc.), environmental characteristics and individual factors (e.g. entrepreneurial attitude, business successor etc.). There are two global expansion paths that local cultural organizations can use to increase sustainable competitive development. The last purpose of the dissertation is to identify the relationship between cultural firm’s cultural production innovation and international expansion. Due to the high environmental dynamism and competitiveness, the international expansion of the puppet enterprises is the result of cultural production innovation. The research provides a good, interdisciplinary starting point for combining and integrating among these research fields, i.e. resource-based theory, innovation theory and international business (IB) theory. Several proposed models of ‘survival’ or ‘from local to global’ have been developed in coping with global market dynamics. Another concern is with developing understanding about the relationships between international expansion of cultural enterprises and cultural production innovation. From our findings, we concluded that puppet show troupe proceed the cultural production innovation to expand globally and enhance the cultural content adaptation to foreign customers. Future research comparing the innovation strategies of new and traditional companies would also yield useful knowledge.
Subjects
International expansion
Cultural production innovation
Puppet show
Globalization
Cultural industry
Type
thesis
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