Content Analysis of Taiwan Newspapers Coverage on Aboard Taiwanese Professional Baseball Players – Research Objects on Apple Daily, Liberty Times, China Times and United Daily News
Date Issued
2012
Date
2012
Author(s)
Hsu, Chia-Hung
Abstract
Baseball, first originated from United States, was brought to Taiwan by Japanese rulers when Empire of Japan ruled Taiwan. First being set as one of colonial governance strategies, baseball in Taiwan had different connotation after Republic of China Governed Taiwan – a symbol of nationalism. Although baseball represented different metaphor under different rulers, baseball, however, has ingrained into Taiwanese social culture by incessant efforts of different rulers. The meanings of baseball in Taiwanese society has changed, not just merely the tool of rulers anymore.
The origin of Taiwanese baseball players first play abroad can be traced back to Japanese colonial era. Along with the progress on Baseball skills of Taiwanese players, more and more Taiwanese baseball players were signed and played abroad. Although the wave of Taiwanese Players go abroad was temporarily stalled by nationalism in Taiwan, the wave had come back on in the middle of 1980s. After 1990s, more Taiwanese players have been increasingly more willing to challenge Major League Baseball, instead of Japanese Professional Baseball, the former first choice of Taiwanese baseball players who want to go to overseas. The amount of Taiwanese Players play in the United States has transcended players play in Japan now.
In order to figure out how Taiwanese newspaper deal with overseas Taiwanese professional baseball players , the researcher collects four major Taiwanese newspapers –Apple Daily, Liberty Times, China Times and United Daily News- published in 2011, and analyzes their news coverage on this issue . By using content analysis and statistics methodology, the researcher finds out that Apple Daily and Liberty times have more coverage proportions than the other two, also, Liberty Times has the highest coverage ratio on abroad Taiwanese professional baseball players among all. The statistics also reveals most of the coverage topics are relevance to the performance of players, and pure news has the biggest amounts among all coverage forms.
The researcher also finds out, the frequencies of players appear on coverage have positive correlation with their plate appearance under certain condition- outlier -, by using SPSS software to examine the correlations between them. Also, using Scheffe’s test, the researcher discovers that the quantities of coverage on major league level players have significant relation with other levels player, while the same test reveals quantities of articles cover on other levels players have no significant relation between each other.
Subjects
Content analysis
Baseball
Players play abroad
Sports coverage
Newspapers
Agenda Setting Theory
Type
thesis
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