Database Marketing in the Mutual Fund Portfolio-An Empirical Analysis of Timing and Selection Ability and in Consistency
Date Issued
2004
Date
2004
Author(s)
Lin, Chien-Chih
DOI
zh-TW
Abstract
The purpose of investing in the mutual fund is to gain excess profit sharing which was achieved by the professional mutual fund manager's management. Many previous studies about the mutual fund emphasized the evaluation of the mutual fund's performance indexes. They hoped they could assist in marking an investment decision. The most important point is that the mutual fund is an artificial investment tool, but it was ignored in the past researches. The overall evaluation is usually stressed in the profit research of the general finance area, but the individual investor's heterogeneity is ignored in research. Therefore, the research uses the timing and selection ability of investment decision and combines the database-marketing to investigate the online investors' heterogeneity for the segmentation of the online investors and the making the best investment portfolio.
My sample result shows the smallest vibration within all mutual funds during the President election and the disaster in the global stock market. In part, because the model which I employed timing and selection ability model. Under the influence of bear stock market, I observe the anti-fallen ability pattern, and the two mutual funds have the better performance during the research period. I prove that the imitated mutual funds have the better performance by using the timing and selection ability model and database marketing.
My sample result shows the smallest vibration within all mutual funds during the President election and the disaster in the global stock market. In part, because the model which I employed timing and selection ability model. Under the influence of bear stock market, I observe the anti-fallen ability pattern, and the two mutual funds have the better performance during the research period. I prove that the imitated mutual funds have the better performance by using the timing and selection ability model and database marketing.
Subjects
資料庫行銷
擇時擇股能力
共同基金
Database Marketing
Timing and Selection Ability
Type
thesis
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