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  4. Self-developed BPR approach in Taiwan Semiconductor Company
 
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Self-developed BPR approach in Taiwan Semiconductor Company

Date Issued
2006
Date
2006
Author(s)
Chang, Tzu-Yu
DOI
zh-TW
URI
http://ntur.lib.ntu.edu.tw//handle/246246/63785
Abstract
This paper illustrates how the Taiwan semiconductor corporation try to sustain her competitive advantages in the keen competitive environment by constructing the high effective and efficient business process flows, and taking customer satisfaction as the ultimate objective. Since the approach is not a new concept and a lot have been written about it, this paper focuses on the integration of theoretical coaching and practical experience sharing. To remain as world's best dedicated IC foundry company and to face the global competitors, all the functional areas of the company need to be properly integrated, with each understanding the importance of cross functional processes. The paper concludes that even BPR has been introduced for more than a decade, organizations can still benefit from it. Real cases, including a Nation Quality Award winning case, are given to show the processes and results. The subjective enterprise takes service, manufacturing, advance technology and innovation as enterprise core values and upon those as her survival method in such high competitive environment. The chairman of tsmc, the world wide largest IC foundry company, Mr. Morris Chang proposed in 1998 that tsmc shall transform her business model from a pure manufacturing to manufacture service industry, hoped can evolve the corporate culture and create the new enterprise turning point. From this transformation, part of the impetus is the comprehensive innovation and refinement of business processes. The concept of Business Process Reengineering (BPR) emerges only for ten several years, the domestic introduction its theory and concurrently practically display to suits into oneself enterprise culture and demand, certainly not seen widely, particularly in the Taiwan semiconductor industry. From the general attention on new technology development and in the cost reduction as main focuses, can again make the method using BPR to comprehensively examines the core flows and obtains the outstanding achievement, is valuable, again. Self-developed implementation method and steps from company T, are refers to surveying theory of global well-known scholar and benchmark with lots of business consultant firms. The method, again by the oneself enterprise's cultural and the industrial characteristic, is not only contains with adjustment from those scholars and firms, but also based on basic problem solving logic, the detail coordinative essential steps and clearness about the definition the working items. This method may utilize in various types of process improvement. The synergy of covering Change management and Project management concepts, proved to have rigorous working processes and reveal significant achievements. The referral value to other enterprises to utilize the similar method is also high.
Subjects
BPR企業流程再造
Core competence核心競爭力
變革管理
BPR
Core competence
Change management
Semi-conductor
SDGs

[SDGs]SDG9

Type
other

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