The Value Creation Cycle Analysis and Business Model Innovation of Near Field Communication Mobile Phone
Date Issued
2015
Date
2015
Author(s)
Lan, Wen-Chieh
Abstract
Every emerging technology will face the background, scenario, business model, and process structure, whether or not, can be combined effectively when is being imported into the market. The study focuses on examining the development of Mobile Phone Near Field Communication on the market by using the Value Innovation Model, Technology Adoption Life Cycle, and Value Creation Cycle Analysis. The study is aiming to ameliorate the development shortage and to establish the new business model in hope to assist the Mobile Phone Near Field Communication to connect to the market demand and to create value. This paper selects several quintessential brands, business models, and issues; uses qualitative research to gain more aspects of the study. The paper also analyzes the technologies, regulations, channels, and alliances to develop the feasible novel business model for Mobile Phone Near Field Communication. Through the research, Mobile Phone Near Field Communication is facing different development stages in technologies, regulations, and authorization structures. Therefore, the present model is lacking of preparation for entering the mainstream market. In addition, present Mobile Phone Near Field Communication applies credit card to payment structure, which is lacking the ability to increase customer’s value in the innovation perspective. Thus, the study establishes the business model, scenario, regulations, and channels that are based on novel medium of payment; third-party payment in physical channels by means of the research finding to accomplish “lowering the users’ entry barrier” and “medium of payment innovation”. This paper suggests that enterprises should pay more attention to scenario, eco-system, and other key role developments rather than to technology development only. Furthermore, enterprises ought to examine company’s valued creation in each department, and to emphasis on the vision of the market in order to ensure the great connection between product innovation and market value.
Subjects
Near Field Communication Mobile Phone
Value Innovation
Value Creation Cycle
SDGs
Type
thesis