The Influence of Boomers' Lifestyles on Healthcare and Retimrement preparation in Taiwan
Date Issued
2005
Date
2005
Author(s)
Huang, Hui-Min
DOI
zh-TW
Abstract
Taiwan, an aging society, will have 25% of the population composed of people over 65 years old after 25 years. 2 main issues that concern all the aging societies are the healthcare and the financial for the retired. Even in advanced economies, social welfares are hardly sufficient. People have to prepare for old ages on their own. The baby boomers, growing up and prospering during the economic boom period in Taiwan, start to face their retirement soon. Being a big population, this generation represents strong economic power in the society. From a marketer’s standpoint, it is interesting to find out how ready they are for the future, and what business opportunities are presented as they age.
This study aims at the boomer generation in Taiwan and focuses on their attitudes towards healthcare and retirement as well as their behaviors in accordance. The first objective is to discover the lifestyles of this generation and provide in-depth descriptions. The second is to learn if the lifestyles dictate respondents’ attitudes towards healthcare and retirement, which may subsequently influence the purchase of food supplements and investment tools as well as impact their choice of information sources and channels for food supplements.
After the survey research, this study has the following findings:
1. Four lifestyles are found among Taiwan boomer generation. Each presents distinctive demographic and cultural characteristics as well as attitudes and consumer behaviors toward healthcare and retirement.
2. Within the boomer generation, the former half differs from the later half in attitudes and behaviors.
3. There is significant relationship between attitudes toward healthcare and those towards retirement. Various attitudes toward healthcare associate with different attitudes toward retirement as well as different levels of risk acceptance, sense of financial sufficiency and disparate choices of investment tools.
4. Different attitudes toward retirement also associate with different levels of risk acceptance, sense of financial sufficiency and disparate choices of investment tools.
This study illustrates a clear picture of the Taiwan boomers. It further provides lifestyle and demographic references on users of different food supplements and investment tools, as well as on those with different selection of information sources, sales channels, and different levels of risk acceptance. This research result may serve as a base for subsequent studies by marketers and researchers in the relevant fields.
Subjects
投資工具
生活型態
退休
嬰兒潮
保健
風險承受
boomers
healthcare
retirement
lifestyles
risk acceptance
investment tools
SDGs
Type
thesis
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