A Study on Industry Structure and Competitive Strategy of the Analog IC Design Companies in Taiwan
Date Issued
2012
Date
2012
Author(s)
Chiu, Hung-Chih
Abstract
Ever since the first analog IC design house, AIC, established, the analog IC industry sector has more than 20 years of history and contains more than 20 companies in Taiwan. However, the industry landscape has changed significantly since the early days. The largest analog IC design house has achieved the 10 billion mark of sales, while the smallest one still less than one billion in sales. The purpose of this research is to explore why the landscape has changed and what factors determining the performance difference among major players.
Our study encompasses both industry structure analysis and comparative analysis among four major players. Results indicate that key successful factors in the past includesthe ability to developing product,the ability to manage products and knowledge,good service, fast response and capability for system integration, and well trained management. Nevertheless, the following factors become critical in the future, including intact and valuable patent planning, possession of talents who are familiar with market and applications, and strategy alliance. Our study also found that several factors leading toward company decline, including lacking of key customers and competitive products, staying in low growth sector, less efficient in product development, weak supplier supports, among others.
Finally, our research suggests several directions for future pursuit, including getting into high profit margin segment, developing integrated products, and integrating digital functions inside IC. For lagging companies, they shall work hard in strategy alliance, technology acquisition and find niche market segments.
Subjects
Analog IC Iindustryial
Industryial Structure Analysis
Competitiveon Strategy
Type
thesis
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