The Study of Sr. Management’s personal perception, preference & consumer behavior with wine
Date Issued
2011
Date
2011
Author(s)
Chien, Chi-Chieh
Abstract
Since the major business of Taiwan is international trading, the business men would have a lot of chances to visit other countries, like Europe, US,… etc. In such environment, they can easily find the wine is the most important social drink whatever at lunch, dinner, or happy hour. From the others side, the Taiwan People started oversea tour since 1979, the wine were free imported to Taiwan from 1987, plus the GDP significant growth in past 40-50 years, all these has direct or indirect influenced the consumers behavior and change their living style in Taiwan.
Although all of these have already changed the living style here, but ＂how to order a wine in a restaurant?” is still a difficult job to most of business men. The major reason is just because there are too many countries produce wines, whatever the old world or new world. And there are over 30 grapes for red wines, white wines, or sparkling.
Just look at the market in Taiwan last year, the wine were imported from 32 countries, if plus the local maker, there would be 33 countries. If we put grapes, the producers, countries, and areas in consideration, the wine selection will be very complicated. If a man walked in the restaurant, besides the above, he also needs to consider the meals, customer’s preference, budget, & etc. The wine selection would be a challenge job for him to pick up a right wine.
For this study, we just would like use the questionnaire analysis to identify the Sr. Management’s personal perception, preference, & consumer behavior with wine. And follow the result to develop the wine selection guidance for these managements to help them find the right wine.
Subjects
wine
management
questionnaire
wine selection
SDGs
Type
thesis
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