Analysis on the Competitiveness of Glass Industry: Liu Bao Case Study
Date Issued
2016
Date
2016
Author(s)
Chu, Chi-Wen
Abstract
Face of competition from the huge mainland market and resources, Taiwan''s glass industry in the future is bound to face competition and threats. In addition, in a more globalized world, is a traditional decorative glass industry need to be in transition to face international competition. Since the neighboring regions produce the glass materials as silica sand and pillow melting. According to the period from the date of the beginning of the introduction of glass production technology, after into the eight years of development, has become the industrial city of glass. Glass factories in Taiwan and now is most probably focus on Tao Zhumiao area. How to combine their current strengths and future opportunities spotted, make the traditional decorative glass industry in Taiwan can a place in the international, is also to be discussed in this study. Based on the above, this study will use the case study method to approach by interview of company executives and to understand the case company in which state of competition in the industry. The analysis will be used five forces analysis, SWOT analysis and STP analysis, etc., to analyze in which case the company''s industry position. The results are as follows. First, the case in five forces analysis, except for the low bargaining power of upstream and downstream outside, there is no urgency competition or substitutes to enter the market, so the case company can maintain the current existing industrial competitiveness. Second, the case company use automated production, marketing forecasting, accurate color card system to establishment of the product, color normalization to develop the world''s product standard. It will have established a pioneer in the marketing strategies of its advantages.
Subjects
Competitive strategy
five force theory
STP
glass industry
Type
thesis
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