Emergence of Consumer-Brand Relationship from the Perspective of Schema

Journal

行銷科學學報

Journal Volume

11

Journal Issue

2

Pages

193-227

Date Issued

2015

Author(s)

謝明慧(Ming-Huei Hsieh)

楊達凱(Ta-Kai Yang)

DOI

10.3966/181666012015101102005

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/459211

URL

http://dx.doi.org/10.3966/181666012015101102005

Type

journal article