Trends in Medical Cosmetic Markets across the Taiwan Strait and the Development Opportunities of Plastic Surgery Clinics in Taiwan
Date Issued
2014
Date
2014
Author(s)
Chen, Chien-Hua
Abstract
Over the past twenty years, the global medical cosmetic industry has experienced a period of high growth period. After the financial crisis, in stead of US and European, China and Latin America is growing to main market. Asia has become the world''s most potential for tourism medical services market, the annual growth rate has reached 15% -20%, the South Korean government is more committed significant resources to fully support medical tourism to promote the effectiveness of excellence, 2011 medical services for the country earned about $ 200 million in foreign exchange earnings, medical tourists reached 120,000 visitors
However, due to highly economic development of Mainland in recent years, medical cosmetic market is growing rapidly, about 3000000 people receive plastic surgery every year, the annual growth rate is about 10%, better than the world''s 6%. Since 2012 New Year''s day, the Government agreed mainland tourists to visit Taiwan for healthy examinations and medical cosmetil purpose,Taiwan owns several advantages to develop Cross-Strait tourism medical cosmetic industry, including of the similar language and culture,superior medical service level but reasonable inexpensive price and short travelling time. We think that China''s tourism medical cosmetical industry will bring enormous business opportunities for Taiwan.
In recent years, Taiwan''s medical cosmetic industry is vigorous development, medical cosmetic clinics mushrooming established up to 1800 in Taiwan,, it evolved into the strongly competitive market.Medical cosmetic clinics in Taiwan had to find the solutions to overcome these challenges, so the authors propose a project that a small-scale plastic surgery clinics in Taiwan how to develop Cross-Strait tourism medical cosmetic business, how to improve the quality of medical cosmetical services for people from the mainland!
Subjects
醫學美容
陸客
整形外科
觀光醫學美容
Type
thesis
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