An Exploration of the Integration and Development Model of E-commerce and Digital Content Industry on the Basis of New Mobile Technologies
Date Issued
2015
Date
2015
Author(s)
Hou, Chun-Yao
Abstract
With the rapid development of science and technology, many industries appear structural changes. Intelligent portable device has greatly influenced consumer’s lifestyle, such consumption behavior, social behavior, etc. It has promising future. However, due to mature manufacturing skills and numerous new competitors, intelligent portable device industry faces growth bottlenecks and decreasing gross margin in short time. Client marketers originally preferred to put advertisements on traditional media to take advantage of its authority and wide penetration. But they have shifted their marketing budgets to new digital media recently. New digital media gradually deprives traditional media of advertisement revenue. E-commerce is an emerging mode of consumption. Consumers can buy anything they want on the websites without going outside. Nevertheless, on account of many competitors, E-commerce retailers encounter vicious competition on price, delivery speed and items. To make matters worse, they have to burden heavy operation costs. Therefore, we construct a new business model, which not only integrates the advantages of the three industries to achieve complement effect but also fulfills consumer’s demand. To tackle such a complex issue, the present study undertakes an inductive approach to analyze related reports and generalize some conclusions . We apply various analysis tools to help formulate suggestions . Specifically, competitive dynamics framework and diamond model are adopted in this study. Based on these analysis results, we propose an effective and executable new business model. It not only makes use of new cloud technology but also defines new figures of the three industries. The three industries have to change their former management mindsets and cooperate with each other more positively than before. This study also presents more in-depth analysis of this new business model and applies it to a real case. Hope to construct a clear picture of feasibility, commercial value and implementation difficulties of this new model.
Subjects
Porter five forces analysis
Competitive Dynamics
Diamond model
Business model
Type
thesis