Fast fashion retail operations services: An empirical study from consumer perspectives
Journal
Service Supply Chain Systems: A Systems Engineering Approach
Pages
139-151
ISBN
9781315682143; 9781138028296
Date Issued
2016
Author(s)
Abstract
We examine in this empirical study how fast fashion service influences consumer shopping behaviors. Following the literature, we first develop hypotheses and conduct a consumer survey. With the collected data, we perform statistical analysis and reveal how the quick response service, pricing and design strategies of fast fashion retailers affect the involvement, as well as other purchasing attitudes and behaviors of the consumers. Our analysis reveals that: A higher consumer satisfaction level on the fast fashion strategies leads to a higher degree of customer involvement, which also has a positive impact on the customer attitudes towards the fast fashion retailers. Practical implications from this study are discussed. ? 2016 Taylor & Francis Group, London, UK.
Subjects
Fashion retail operations; Fashion retailing; Fast fashion; Service management; Service marketing
Publisher
CRC Press
Type
book part