Strategic Settings for Advanced Telecom Computing Architecture (ATCA) – Case Study of a Taiwan Industrial Computer Company
Date Issued
2006
Date
2006
Author(s)
Chou, Ta-Chih
DOI
zh-TW
Abstract
This paper is to provide an industrial computer company with strategic alternatives when it is facing a potential international standard named ATCA, the acronym of Advanced Telecom Computing Architecture. The ATCA has been being built by a prestigious international consortium- PICMG (PCI Industrial Computer Manufactures Group) with the standard version of PICMG 3.X. ATCA is defined as an open system which is mainly specified for telecommunication systems as those systems have been dominated chronically by large telecom equipment manufactures with proprietary standards. It is expected, the ATCA will be supported by a comprehensive supply network so that the cost of implementing and maintaining telecom systems will be reduced vastly.
For thoroughly understanding the key success factors to facing standardization process, a case review of Nokia versus GSM has been firstly interpreted by three concepts: six forces model, value net and platform strategy. Thereafter, the company is reasoned with the value net structure including customers, suppliers, complementors and competitors. The co-opetition relations with the company are discussed and the analytical result indicates, instead of being a wannebe as the company wishes, it should play a role as competitive complementor in the ATCA value net, focusing on system board with quality as well as cost advantages
Furthermore, for increasing the added value of the company, it is suggested to build solid external relations with other players to complete its product line for high-end telecom systems. In addition, the company should consider setting up higher competitive barrier with technical patents based upon ATCA. More suggestions lay on that the company could apply ATCA to its more experienced industry where relative advantages exist.
Subjects
先進電腦運算架構
價值網
六力模型
平台策略
標準化
ATCA
Six Forces Model
Value Net
Platform Strategy
Standardization
Type
thesis
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