Public Accountability in Public Service Broadcasting：the Case of BBC
Date Issued
2015
Date
2015
Author(s)
Ma, An-Chi
Abstract
This thesis examines public accountability mechanisms in the British Broadcasting Corporation: how historical context influenced the mechanisms, and how the BBC Trust has interacted with citizens based on the Royal Charter since 2007. To figure out those two questions, this study takes historical institutionalism approach to analyze data. The finding suggests that the BBC took different actions in an attempt to respond to the public''s need for services and expectations about the BBC in different stages. Moreover, the BBC has interacted with citizens in different ways based approach to accountability since organizational transformation in 2007. First, for all licence fee payers, the BBC consults them by audience researches and regularly publishes information about how the BBC work. Second, for active citizen, the BBC selects representatives and regularly consults them in the audience council. The evidence shows that the council contributes to deliberative democracy. Third, for interest groups, the BBC consults them for specific issues to improve organizational strategy. Fourth, for another form of citizen representatives, the BBC accepts question in U.K. Parliament occasionally. Although Parliament may promote good governance, it may also trigger political interference in the governing process. Last but not least, results from this study also demonstrate some important concerns of public accountability mechanism for public broadcasting service in Taiwan.
Subjects
British Broadcasting Corporation
media accountability
stakeholder
historical institutionalism
deliberative democracy
SDGs
Type
thesis
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