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  4. Sources and Consequences of Trust on Inter-firm’sransactions and Collaboration:An Empirical Study of Malaysian Chinese
 
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Sources and Consequences of Trust on Inter-firm’sransactions and Collaboration:An Empirical Study of Malaysian Chinese

Date Issued
2009
Date
2009
Author(s)
Fam, Adeline Li-Ling
URI
http://ntur.lib.ntu.edu.tw//handle/246246/182719
Abstract
During the last decade, a major trend is the increased globalization that has occurred in the business world. We can see a tremendous growing trend toward globalization through the establishment of international strategic alliances (ISA), joint-venture, licensing, outsourcing and so on to gain competitive advantages while entering into new markets, particularly into the new emerging market such as Asia Pacific. any excellent researches have proven the importance of trust in business management and a variety of management disciplines urging that trust play an even stronger role in improving the inter-firm relationshipsherefore, the purpose of this research paper is to explore how the sources and consequences of trust differ among International Transacting parties of various nationalities (Japan, Western and Malaysia) and within-Malaysia ethnic groups (Malay, Indian and Malaysian Chinese). Thereafter, to examine how nationality and ethnicity play a role and impact on the trust building process as well as the consequences of the trust in Malaysian Chinese business context. hus, the present research has chosen the four sources of trust and three consequences of trust as described in most papers and examined how these practiced in Malaysia.
Subjects
Trust
sources of trust
consequences/outcome/behavior of trust
inter-firm relationship
inter-country
inter-ethnic
Type
thesis
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