Enabling Digital Home:Market Analysis and Strategy of Home Server (Killer Platform) for Future Digital Home
Date Issued
2007
Date
2007
Author(s)
Lin, Joe Meng-Jou
DOI
en-US
Abstract
Due to the increasing penetration of established broadband infrastructures and the emerging technology of fixed mobile convergence, digital home will soon become the global phenomenon in the near future. In this study, a revolutionary digital home platform, Home Server, is proposed. This industry’s first platform can potentially meet most requirements for current and future home.
Currently, there are two major challenges involved in the digital home. At first, there are too many boxes next to TV including DVD, Cable Box, IP Set Top Box (STB), Game Box, studio, and many more. Most devices were designed to serve certain purpose initially. It becomes a big challenge for users to manage those boxes. Secondly, there are too many personal contents scattered around PC, DVD, notebook, and USB memory stick.
Our approach roots from need analysis and tries to leverage existing technology components coping with trend on 1) abundant fixed-line and mobile network bandwidth, 2) growing of personal content instead of commercial content, and 3) interactivities and availability of content nature.
A winning product plan and marketing strategy for this ideal product were presented.
The Home Server looks promising to offer many needed features which customers are long looking for. We studied the Home Server according to the principles of blue ocean strategies and finds Home Server has unique value innovation. Two scenarios of using Home Server were proposed and studied. We concluded that Home Server is a blue ocean product which has great potential to generate multi-billion dollar revenue in the near future.
Subjects
數位家庭
數位家庭伺服器
個人電台
需求分析
藍海策略
Digital home
Home server
Personal station
Need analysis
Blue ocean strategy
Type
other
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