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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
Source Effects on Product Judgments: Moderation of Product-Source Positioning and Category Relevance
Details
Source Effects on Product Judgments: Moderation of Product-Source Positioning and Category Relevance
Journal
Global Marketing 2010 Conference
Date Issued
2010-01
Author(s)
YI-WEN CHIEN
Hsiao C.
URI
http://scholars.lib.ntu.edu.tw/handle/123456789/360000
Type
conference paper
