A Study of Business Model innovation Adopted by T Company
Date Issued
2014
Date
2014
Author(s)
Chen, Li-Ming
Abstract
The study aims at providing a case study of efficient business model innovation. The case – cloud security solution in T company, demonstrates how T company can create a business eco system with channel partners and create more value for the end customers. It also shows an organization can restart the growth engine even in a extremely competitive market.
Documentary analysis and case study is adopted to understand the channel strategies among software industry, roles and responsibilities of managed service provided and their value to the customers. The study also reviews the innovation of business model and the industrial analysis of the antivirus software market in the past decade.
Case T company is one of the top 3 security software vendors in the world. This study investigates and concludes the four key success factors which make T company gains business success by enabling managed service provider as important channel partners. There are four key success factors: 1.Clear value proposition : Reduce cost and increase margin for channel partners. 2. Profit Formula: create recurring profit for the partners. 3. Key resources: Invest RD staff on the system integration and developing remote monitor and management solutions. 4. Key process: streamline the purchase, payment and deployment process.
The study shows even it is difficult to create the differentiation from product perspective, but with the capability of business model innovation and value creation, every organization or company stands a chance to win the competition.
Subjects
防毒軟體
管理服務供應商
商業模式
關鍵成功因素
SDGs
Type
thesis
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