Willingness to visit graves: Empirical evidence from Martyrs’ Shrine based on visitors’ emotional experience
Date Issued
2012
Date
2012
Author(s)
Lai, Yun-Wen
Abstract
Dark tourism, or visiting sites or attractions associated with death, disaster and tragedy is not a new phenomenon, as long as people are been able to visit such places and events. Nevertheless, in our general idea, it is impossible to connect leisure with dark side, because the former is often related to happy or exhilarating feeling while the latter is akin to horrific or gloomy feeling, especially in the Far-East nations; we palpably avoid mentioning about demise or disaster, sometimes we even repress it. As a result, the affiliated archives are limited so far; respectively some related researches are presented in recent years. Therefore, the purpose of this study is to address this gap in the literature. This study will utilize Plutchik’s theory of emotional wheel and emotional solid to investigate visitors’ feeling during visiting Martyrs’ Shrine. Simultaneously, we further explore the mediating effects i.e. the appeal of dark tourism aligned with the intention of tourist participating in the unconventional itinerary, in explicit, on the emotional level.
Approach-wise, a multilateral scheme was conducted in which SAS 9.2 was being maneuvered as a statistical tool in addition to the descriptive statistics, Pearson''s correlation coefficient analysis, reliability analysis, t-test and one-way ANOVA were executed in attempt to scrutinize the amassed data. Eventually, the multiple regression analysis corroborated the mediating functionality extracted from dark attractions. Meanwhile, a systematic sampling was adopted via survey；330 visitors were being sampled with a totality of 306 valid questionnaires were substantiated；gender-wise, there are 136 males and 170 females amid the respondents.
The results of this study unseal dual revelations: (1) Quantitative analysis indicates that significant deviations were found between respondents’ socioeconomic background and how their characteristics related to dark tourism. (2) In terms of revisiting, happy and expectation are deemed the predominant mediators, while dark attractions are particularly maneuvered through the woeful sentiments, such as sadness.
In brief, this study prove that positive feeling is not the solely response visitors’ are intended to receive; people will be more impressed about the sites when negating visceral such as fear or sadness. Therefore, it worth to develop dark tourism spots in the cause of fulfilling some visitor’s wishes to feel differently, and we should also construct the literature of dark tourism in order to fit the Far-East nations.
Subjects
dark tourism
Martyrs’ Shrine
emotional experience
dark attraction
intention to revisit
Type
thesis
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