行動電話公司預付卡經營策略
Date Issued
2004
Date
2004
Author(s)
吳慧芬
DOI
zh-TW
Abstract
Since 1997, deregulation of mobile telecommunication in Taiwan, the penetration rate has reached over 100% of the population as the highest mobile subscriber penetration in the world in 2002. Pre-paid phone card subscribers are over 6 million, which generated 20 billions in year 2003. Among the mobile operators, there seems no active marketing strategy; this research attempts to develop different marketing strategy for different segmentation through analysis of purchase process.
Subjects
市場區隔
經營策略
電信業者
購買決策
strategy
purchase process
mobile operator
segmentation
Type
thesis