LCD Industry Analysis
Date Issued
2016
Date
2016
Author(s)
Chang, Hao
Abstract
The main production basement is mostly located in Asia, including Taiwan, Japan, Korea, and China. These countries held the market share about 100 percent all over the world. Hence, any sign of business strategy and business behavior from these four countries will affect the whole TFT-LCD industry. First, this study will focus the individual country competitive advantage by using the Diamond Model Analysis from Porter (1991). Analyzed why those countries could become the Top 4 leader in the display industry. Then, display industry can be divided into different period by the industry life cycle theory. Based on the industry life cycle theory, this study use the Five Forces Analysis (Porter, 1980) in order to dip more deeper about the competition between the display competitors, the bargaining power between the upstream and downstream manufacturers, and the interaction with other forces. This study tried to use the theory to find out there has any key success factor of the industry from time to time. Finally, we found out that the display manufacturers invest lots of expense in R&D in order to produce the panel with high resolution; however, most consumers don''t buy it. Business ecosystem (Moore, 1996) explained what reasons is required and told us the industry should create an ecosystem to hold elastically to face the rapid changes. This study used the theory (Diamond theory, five force analysis, and business ecosystem.) to analyze the source of key success factor and how to maintain. Hope the display makers make some corporate strategies in some day could refer to this study.
Subjects
TFT-LCD Panel Industry
Industry Competitive Analysis
Diamond Model Analysis
Five Forces Analysis
Business Ecosystem
Type
thesis