The Study of Taiwan IT Distributors'' International Strategy
Date Issued
2009
Date
2009
Author(s)
Cheng, Ho-Hsing
Abstract
The major studies in this thesis are Taiwan IT distributors and their international strategy. Taiwan IT distributors swiftly developed along with the growth of IT industry in Taiwan. Because of Taiwan’s limited market capacity and the sharply downtrend for the price of IT products, which enhanced the market competition and formed the bottleneck of the growth in the industry, the distributors in Taiwan were forced to figure out any strategies to break through this tight corner. To expand their business overseas or to do cross-border/ international business became the critical strategy for the survival and further growth of Taiwan IT distributors. here are five major parts in the thesis. First part is to introduce the definition and function of market channel. Second is to study the concepts of internationalization including the intention, entry models and strategy of internationalization. Third is to describe the development and current situation of Taiwan IT distributors. Furthermore, it is to introduce and analyze the cases including Synnex, Grandtech, Unitech and Weblink for their international history and strategy. Finally, it will come out the conclusion and make some suggestions about the internationalization for the companies. o summarize some key points from the thesis as followings: the effective demonstration of the exceptional capability and competitive advantage of the companies will have a great influence on the success of their business in abroad, and the results of internationalization of Taiwan IT distributors will have apparent impact on their financial performance.
Subjects
Internationalization
Market Channel
IT Distributor
Type
thesis
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