How to Increase the Sales Volume of Private Label by a Well Designed DM? – Effects of Choice Set on Purchase Intention and Choice of Private Label

Journal
2007 Academy of Marketing Science World Marketing Congress
Date Issued
2007-07
Author(s)
Wu, I-Huei
Ning-Hsiu Su
URI
Type
conference paper

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To permanently archive and promote researcher profiles and scholarly works, Library integrates the services of “NTU Repository” with “Academic Hub” to form NTU Scholars.

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