台灣電信服務廠商3G發展策略
Date Issued
2005
Date
2005
Author(s)
陳龍
DOI
zh-TW
Abstract
This thesis is for the purpose of discussing how emerging technology and business model: WiMAX and PWLAN affect the telecommunication company strategy making when they carry out 3G. The research applies Scenario analysis method as the research technique to descript the possible situation about the future telecommunication-industry.
The research visit from the massive industry secondary material as well as with the industry expert's depth interview to avoid the important and extreme opinions and situation is neglected. After analyzing the collecting data, the research tries to identify the important uncertainty factors which may affect and construct the possible situations.
This research finds that the most important uncertainty factors of the tele- communication industry development include: 1.The technology develop of 3G and WiMAX. 2. The variation of demanding on application service.3.The emerging technology and business model.4.The intimidation of government. Then, constructing three axes: the technical change, the demand change as well as the industrial competition changes to establish four kind of future possible industries scenario includes: 1.the fair competitions; 2.the oligopoly of 3G; 3.The stagnation of market development; 4.The emerging the new era.
Carry on, the research focus on the Optimistic situation: The oligopoly of 3G to suggest the feasible strategy development suggestion by scenario analysis method includes:
1. Participating the WiMAX technology development and planning actively as a guide of technology trend to layout the 3G strategy.
2. Vertical integration into the device manufacturing and content/service industry to construct close platform and customize handsets.
3. Establishing the independent units to absorb the emerging technology: WiMAX. to make the WiMAX as a complementary wireless board band asset.
Subjects
價值網
情境分析
第三代行動通訊技術
Value Net
Scenario Analysis
3G
WLAN
WiMAX
Type
thesis