Effectiveness of storytelling in agricultural marketing: Scale development and model evaluation

Journal

Frontiers in Psychology

Journal Volume

10

Journal Issue

MAR

Date Issued

2019

Author(s)

Zheng Y.-L.

DOI

10.3389/fpsyg.2019.00452

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/453261

URL

https://www2.scopus.com/inward/record.uri?eid=2-s2.0-85065169602&doi=10.3389%2ffpsyg.2019.00452&partnerID=40&md5=3a88d400324256dcd2133df8d2c5199d

Type

journal article