Fairness, Justice and Commodity Consumption─ The Salvation and Limitation of Fair Trade Coffee in Taiwan
Date Issued
2011
Date
2011
Author(s)
Wen, Chia-Yun
Abstract
This research aims to reveal the process in which Fair Trade Campaign originated from the West has been inducted to Taiwan and has developed through various motivations by local actors. By focusing on the consumption of Fair Trade coffee, the most widespread commodity in this campaign, and using the framework of “governing consumption” and “governing the consuming self” from Barnett (2005), I tried to analysis the multiple governances between various organizations and individuals. Moreover, I was concerned about the role of space imaginations or discourses in those governing processes.
By using qualitative research methods in this study, I’ve found that there’re multiple practices of Fair Trade in Taiwan which show some debates or conflicts, the debates of certification, especially, following the contradictions of Fair Trade itself. Furthermore, it appears that the space imaginations of which Taiwan as a subject became the key rationalities of those practices. That is to mobilize consumers by adopting imaginations associated with extensive relationship with other places or local development issues. Such space discourses or imaginations both show the specific path of Taiwan, out of the North-South relations, to this campaign and the local aspects to these very global movements.
Subjects
Fair Trade
ethical consumption
space imagination
technologies of the self
Type
thesis
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