The Study of Bluetooth Industry Entry Strategy For Taiwanese IT Companies
Date Issued
2007
Date
2007
Author(s)
Liu, Chun-Hsin
DOI
zh-TW
Abstract
Facing various competitions and unceasing innovations that lead to new market development, the Taiwanese IT companies need to prudently think over their corporate growth strategies under such dynamic circumstances. It has been many years since Bluetooth Special Interest Group has endeavored to merchandise and promote Bluetooth technologies, which has helped to familiarize the public consumers with relevant Bluetooth products. In an incidental occasion I was assigned to study Bluetooth technology which was relatively innovative compared to other digital wireless technology about eight years ago. Since then, I have experienced many ups and downs of the Bluetooth market and deeply thought that the Bluetooth industry may seem easy while it is rather complicated and worth further research.
Based on such background, in this thesis, we will study how the Taiwanese IT companies draw up their business strategies before they decided to step in such a competitive industry. It is expected to achieve the following objectives:
1. To study the motive of Taiwanese IT companies to explore their new business based on Bluetooth market. 2. To analyze and compare their various strategies to enter this industry (internal development, Merge and Acquisition, related or un-related diversification, vertical integration, etc). 3. To study what factors may influence their entry strategies.
By applying many diversification theories, this research has established a conceptual framework, which is used as a tool for achieving the above objectives. Several Taiwanese IT companies who have gone public in stock market have been selected as the case studies. The interviews with the executives of each company have been conducted to analyze and compare their various strategies. The conclusions of this research and recommendations to the Taiwanese IT industry are also provided.
It is hoped that this thesis can be used as an applicable reference for companies or professionals who have interests to enter this industry domain.
Subjects
藍芽產業
成長策略
多角化策略
進入方式
進入類型
Bluetooth Industry
Corporate Growth Strategy
Diversification Strategy
Entry mode
Type of Diversification
Type
thesis
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