RFID產品之創新運用與其推廣策略
The innovative application and promotion strategy of RFID production
Date Issued
2004
Date
2004
Author(s)
Chen, Ren-Hao
DOI
zh-TW
Abstract
In the past half-year, we have often come across the word, “RFID,” in the newspaper and media. Some people call it the second revolution of the IT industry. Many experts expect RFID to replace the Barcode, and its value of output will attain up to 300 billion dollars by 2010. Although the basic application of RFID is logistic, RFID production has been used in the livelihood. For example, in IC Smart Cards, anti-theft devices, entrance guard systems, pet trace chips, all have used RFID’s in these fields. There are many problems that need to be conquered when RFID is used in logistic. For example, the high level of costs, standardization, and the releasing of frequency bands. We can discuss these factors from three compositions: supplement, demand, and government institution. The factors of supplement include: cost, encryption, high frequency technology, and collaborating with international corporations. The factors of demand include: price, the accuracy of data, the size of data, private right, and integrated software corporation. The factors of government institution include: regulations, standards, and IT structure. The thesis uses STP theory to segment RFID industry into four fields, and then finds the key factors. Finally by, aiming at these factors, it sets up the promotion strategy. So the goals of the thesis are as follows:
1.Find the blocks of RFID in the four fields.
2.Observe the applications of RFID in new fields by other mature fields.
3.Aim at four fields to set up the promotion strategy.
Subjects
創新產品
推廣策略
射頻無線條碼
RFID
STP
promotion strategy
Type
thesis
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