Understanding Consumer Recommendation Behavior

Journal

Handbook of Research on Mobile Marketing Management

Pages

401-415

Date Issued

2010

Author(s)

Wen-Kuo Chen

Heng-Chiang Huang

Seng-Cho T. Chou

Editor(s)

Key Pousttchi

Dietmar G. Wiedemann

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/612081

Publisher

Business Science Reference

Type

book part