Mass customisation in the Hong Kong apparel industry
Journal
Production Planning and Control
Journal Volume
22
Journal Issue
3
Pages
298-307
Date Issued
2011
Author(s)
Yeung H.-T.
Abstract
Mass customisation (MC) is a prominent topic in apparel production planning and control and we have seen cases of its successful implementation in places such as the US, Japan and many European countries. Despite being called an international fashion city, Hong Kong (HK) is a place where most well-known MC programmes in fashion retailing are absent. Motivated by this observation, we conducted an empirical study by distributing questionnaires to industrialists. Our statistical analysis reveals that high expenses, insufficient technology, high level of customer involvement and inefficient operations are the significant barriers that hinder the development of MC in HK. Six managerial implications and recommendations are proposed. We believe that the findings can supplement the literature by providing evidence to explain the underdevelopment of MC in HK and some other markets. ? 2011 Taylor & Francis.
Subjects
apparel industry; mass customisation; supply chain management
SDGs
Other Subjects
Apparel industry; Empirical studies; European Countries; Hong-kong; Managerial implications; Mass customisation; Production planning and control; Statistical analysis; Industry; Planning; Production control; Production engineering; Project management; Surveys; Supply chain management
Type
journal article