A Study of E-Service Technology at National Tai-Chung Library Based on Technology Readiness and Technology Acceptance Model
Date Issued
2011
Date
2011
Author(s)
Lin, Ching-Wen
Abstract
The study used Technology Acceptance Model (TAM) and Technology Readiness (TR) to explore user’s attitude and willingness to use digital service technology in the public library. The study used questionnaire investigation. Questionnaires were distributed to those who had used the technology service in National Taichung Library Digital Experience Area. After data collection and coding, performed exploratory factor analysis to test construct validity and performed confirmatory factor analysis to verify theory is consistent with model or not. Following structure equation modeling to verify causal relation supposition in the study. And then, hierarchical regression analysis was adopted to explore moderating effect between factors. Finally, K-Means cluster analysis was applied to group users by TR. The Results showed that (1) Technology Acceptance Model can predict the public library user’s attitude and willingness to use digital service technology. (2) Optimism and innovation have moderating effect between factors of adopting digital technology and attitude toward using digital service technology. Discomfort and insecurity doesn’t have any moderating effect between factors of adopting digital technology and attitude toward using digital technology. (3) According to TR, National Taichung Library users could be separated to five types, they are explorers, pioneers, skeptics, paranoids, and laggards. (4) The high to low intention to use the digital technology for these five types users were: explorers > pioneers > paranoids > laggards > skeptics. Based on the results, six suggestions were raised as follows. (1) Continue to promote the digital service technology. (2) Plan the appropriate space for digital service technology area. (3) Apply high stability digital services technology. (4) Design user-friendly interface for digital services technology. (5) Provide user manual for digital services technology. (6) Prodive different service strategy to different user groups.
Subjects
Technology Acceptance Model
Technology readiness
Public library
Digital library
Digital Service Technology
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