Motivation to Use Search Engine: A Two-Factor Model
Date Issued
2007
Date
2007
Author(s)
Chuang, Ya-Lan
DOI
en-US
Abstract
In cyberspace, the importance of search engine prompts numerous evaluation studies regarding its effectiveness. From a user-oriented perspective, the paper studies the relations between user motivation and functional requirements of search engines, based on Herzberg's Two Factor Theory. A survey, with 758 valid participants, was conducted to investigate the impacts of various functions of search engines on user's behavior. The empirical results showed that user's expectations of functional requirements, which further influence user's motivation to use search engine, can be distinguished into two categories: hygiene factors and motivation factors. Hygiene factors of search engine are more effective in "attracting" users to try a search engine in the first place than in "retaining" users. However, the motivation factors are more effective in "retaining" users to continue using the same search engine than in "attracting" users.
Subjects
搜尋引擎評估
搜尋引擎使用動機
Herzberg雙因子理論
保健因子
激勵因子
Search engine evaluation
use motivation
Hygiene-Motivation Theory
Type
other
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