Consumers’ Preference and Willingness to Pay for Food Safety: A Case Study in the Beef Industry
Date Issued
2014
Date
2014
Author(s)
Lin, Chen-An
Abstract
The BSE crisis and Ractopamine residue generated deep changes in the behavior of consumers and in the conditions of demand for beef. To answer this question, this study using data from 439 consumers from Taiwan, we examined consumers’ willingness to pay(WTP) for U.S. and Australian beef. We conducted a choice experiment to elicit WTP for country of origin, traceability and government guarantee. We also adopted the perceived risk framework to explore the relation between consumer preference and perceived risk for these food-safety attributes.
This study finds that Taiwanese consumers’ valuation of beef attributes differs by some demographic groups: sex, age, shopping locations, shopping frequency. Empirical findings suggested that Taiwanese consumers prefer to Taiwan beef than imported beef. In addition, consumers were found to be willing to pay significant amount for traceability and government guarantee beef.
Subjects
牛肉
選擇試驗法
食品安全
Type
thesis
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