International performance of multinationals: A hybrid model
Journal
Journal of World Business
Journal Volume
34
Journal Issue
2
Pages
157-170
Date Issued
1999
Author(s)
Abstract
This study examines multinationals' performance using a hybrid model. By considering firm-specific assets hypothesis, this study incorporates the structure-conduct-performance paradigm and entry mode choice to develop and test a theoretical argument for international performance. Taiwanese MNCs are chosen to test both the validity of the overall framework and the importance of factors influencing the international entry modes and market performance. The results show that both marketing strategies and entry modes have significant impact on market performance. In addition, firm-specific assets have substantial influence on marketing strategies and entry modes. The empirical finding of this study support the argument that the hybrid framework provides the basis for a more comprehensive theoretical understanding. © 1999 Elsevier Science Inc.
SDGs
Type
journal article