A Study on Agricultural Visit to Taiwan of Chinese Agricultural Professionals
Date Issued
2011
Date
2011
Author(s)
Su, Ching-Yao
Abstract
The cross-strait relation has entered a period of non-governmental exchanges since citizens of Taiwan were allowed visit relatives in Mainland China in 1987. Under the booming interactions across the Taiwan Strait, the Farmers’ Association (FA) started its unprecedented communication and interaction with China. On March 5, 2000, the Taiwan Provincial Farmers’ Association (TPFA) established formally its International Division (ID), the first official-established sector in the country, to implement international cooperation and affair exchanges. It is important for TPFA to know what the agricultural professionals of China need when they visit Taiwan and how to improve the quality of service that we provide. TPFA needs to help the FAs around Taiwan to develop their own strengths, expand the opportunities for agricultural tourism and facilitate the agricultural interactions across the strait.
In the study, Chinese-agricultural experts, tour guides, travel agents and personages of FA were surveyed from different angles to observe the current Chinese agricultural professionals’ visiting situation, understand and further analyze their visiting needs and propose improvements elaborated from suggestions about service quality during their visiting.
We summarized three reasons suggesting why the International Division of TPFA should expend its business. Namely, it is a prospective and attractive industry offering chances of following the international business trend and enhancing revenues in the low-interest business environment. In addition, considering the leading role and sense of mission TPFA bears, it is expected that TPFA will exalt its leading power to help Fas around Taiwan to think actively about the promotion of agricultural tourism. It is also found that there are still many restrictions, such as strict identify verification, time-consuming application process and the group-in and group-out policy needed to be followed by inviting organization, limiting the numbers of visitors each year.
The following recommendations are proposed to improve the service quality for Chinese-agricultural experts’ visiting to Taiwan :
1. More direct-flight stops and fights should be added to cooperate with travel agents for reasonable group-travelling fee.
2. It is suggested, during Jiang Chen Meeting, to discuss the possibilities of “cancelling the policy that Chinese tourists’ visiting of Taiwan should be managed exclusively by outbound-franchised traveling agents, and “increasing the numbers of Taiwan-visiting travel agents in China”.
3. Cancel Bureau of Tourism’s principle of “banning self-expensed trip, except for artistic and cultural activities” and its relevant policies to return to normal market mechanisms.
4. Run the tourism business based on the concept of everlasting management.
5. Loosen the qualification for the selecting of inviting organizations.
6. According to travel agents and blue-chip experts, simplify the procedure of professionals’ visiting application and establish management system for inviting organizations.
Through the business promotion, it is expected that via the increasing of farmers’ income, the vibrating of rural economy and the achieving of consensuses among farmers’ associations and the facilitation of agricultural development in China, a win-win situation will be created for every one.
Subjects
Cross-strait agricultural communication
agricultural tourism
leisure agriculture
Farmers’ Association
Chinese-tourist business
SDGs
Type
thesis
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