傳訊理論與策略群組結構
Other Title
Signaling and Positioning Within and Across a Strategic Group Structure: A Conceptual Exploration
Date Issued
2008
Date
2008
Author(s)
Abstract
An extensive theoretical literature on signaling in diverse fields has provided rich models in which it is possible to credibly transmit private information from the informed to the uninformed party via the use of publicly observable ‘signals’. Besides, the development of the strategic groups has generated a broad and significant amount of research over the last three decades. However, in the presence of asymmetric information, the notion that firms within and across strategic groups may use a variety of instruments to provide relevant information about them or their positioning is rarely established in research. This thesis provides an initial conceptual endeavor to provide a series of propositions that elaborate how the use of signaling may explain the behavioral and performance differences of strategic group membership, as well as their competitive dynamics.n brief, this thesis explores the consequences associated with the positioning within the industry structure by bridging signaling theory and strategic group research. The performance implications of positioning within and across a strategic group structure will offer useful insights for managers when they make the strategic choice of firm growth.
Subjects
signals
signaling
strategic groups
positioning
Type
thesis
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