Mobile technology use among sales people in insurance industry
Journal
Lecture Notes in Computer Science
Journal Volume
9741
Pages
761-768
ISBN
9783319400921
Date Issued
2016-01-01
Author(s)
Abstract
© Springer International Publishing Switzerland 2016. In recent years, implementing mobile IT management and application are important organizational development strategies for international enterprises. This study aims to explore the insurance salesperson’s usage behavior of mobile technology and their attitude toward using mobile technology in workplace by the case study method. A total of 72 valid questionnaires were collected from local employees of an insurance company in Taiwan. The results showed: (1) Smartphones were more often used to support instant communication tasks and read individual’s learning resources and (2) were viewed as more helpful to support most tasks than tablets besides reading official learning resources. (3) Using mobile devices in workplace were regarded to improve information communication, images and individual’s workflow efficiency. The findings provided information for companies’ managers to design a more productive mobile workplace especially for sales departments that have high mobility employees.
Subjects
Mobile enterprise | Mobile technology | Mobile workers | Sales
SDGs
Description
th International Conference on Cross-Cultural Design, CCD 2016 and Held as Part of 18th International Conference on Human-Computer Interaction, HCI International 2016; Toronto; Canada; 17 July 2016 到 22 July 2016
Type
book part