Development and Design of Customer Relationship Marketing System- An Example of Multinational Underwear Company
Date Issued
2010
Date
2010
Author(s)
Hsu, Chia-Chi
Abstract
The concept of customer relationship management is becoming more important today. Companies expect to enhance their competitive strength under the benefits of relationship management. This study is founded on the view of customer relationship management, collecting and exploring related literatures. We analyzed the focal firm by qualitative and quantitative methods which include interviews and data analyses.
The scope of study is focused on a multinational underwear & lingerie company based in Taiwan. Since the focal company shows no significant evidence of implementing the concept of CRM, this study leads in the notion of customer relationship management, developing and designing database system, and providing recommendations of schemes and functions.
For our focal company to achieve the goal of better relationship with their customers, we proposed three fields of improvements: 1. Integrating database systems 2. Establish complete set of systems related to customer information. 3. Introduce qualitative modules.
Subjects
Customer Relationship Management
Underwear and Lingerie Clothing Industry
Database Marketing
Relationship Marketing
Type
thesis
File(s)![Thumbnail Image]()
Loading...
Name
ntu-99-R97724001-1.pdf
Size
23.32 KB
Format
Adobe PDF
Checksum
(MD5):4bd740db1586e852f1fa75919ad8ccc0