A Research of the Tourists’ Travel Mode Choices in Jibben Scenic Area
Date Issued
2004
Date
2004
Author(s)
Chen, Yuan-Hsiu
DOI
zh-TW
Abstract
There are various elements relevant to the development of regional tourism industry - such as the distinguishing feature of natural and humane resources in locality, if the quantity and quality of public and tourist accommodations could find tourists’ satisfaction, the competition of tourism market, the circulating level of tourist information in liberalization, disclosure, and instantaneity; and et cetera. In addition to the above-mentioned, transportation takes its part as a critical role. The travel mode choices of tourists, not only reflect how they require and evaluate for all kinds of transport, also affect the development of tourism in one step ahead.
In accordance with the surveys conducted by Tourism Bureau of The Ministry of Communications （1999,2001,2002）, Jibben Scenic Area comes out to be one of the top ten tourist attractions in Taiwan yearly, in the meanwhile, as a tourist spot in Eastern Taiwan, it also enjoys an enormous reputation worldwide, which other spots in Taiwan are scarcely comparable . However, Jibben Scenic Area retains to be under the jurisdiction of county government and is short on fine planning. If Jibben Scenic Area is about to make a breakthrough on the choke point, and to continue the development, “Transportation” will absolutely be a subject that worth us investigating in the future.
This research is focused on the approach of behavioral geography, combined with the decision behaviors, the theory and the experimental results of travel mode choice in related territories, to analyze the tourists’ travel mode choice in the Jibben Scenic Area. The sampling interview was conducted twice in Nov. 2003 and Feb. 2004, and was resulted in 348 effective surveys.
The design of research adopts structural questionnaire, it contains four sections - basic data of individual, characteristics of touring activities, quantification form of perception, and the examination of personal favor. Without an exception, the answers of question within survey are unitary or in score. In the light of research, it shows several outcomes:
I. The social and economical attributes of tourists（The important variables can be as follows: occupation, level of education, state of marriage, residence, possession of the driving license for automobile or motorbike, possession of private automobile or motorbike）, characteristics of touring activities（the frequency of visiting Jibben, the number of companions, the attribute of companions, whether the children under 7 years old accompany or not, the travel mode used most frequently in peacetime）, and the perception of tourists（the perception of characteristics in the Jibben Zone, the inclination of travel mode choices while next arrival） are the elements that effect upon the travel mode choices .
II. Different tourists have different perceptions, and show their diversities of placing the importance on travel mode attributes.
III. Even though the private automobile is the most popular transportation, there is still plenty of space to popularize the public transit system. In the future, the development could be designed toward increasing the tourists’ incentives to take public transportations, such as shorten the travel hours, reinforce the connection efficiency, promotional packages, establishing the rounding travel styles and public transportation with sightseeing purposes.
Subjects
知本溫泉風景特定區
運具選擇行為
識覺
結構式問卷
行為地理學
travel mode choices
Jibben Scenic Area
structural questionnaire
perception
behavioral geography
SDGs
Type
thesis
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