Analysis of General Merchandise store in Taiwan

Malcolm P. McNair(1958) proposed the wheel of retailing theory which explained why the new retail business showed up in the market and it accorded with the development of retail market in Taiwan. Now, the most relevant retail businesses to our daily life are convenience store, supermarket and hypermarket. Although these three businesses have been in Taiwan no longer than 50 years, they have much difference from 50 years ago. This research used the latest data to analyze the three businesses’ strategies, the change of location, sales, and the number of stores. By the third chapter’s introduction we can learn that these three retail businesses’ development in future will be limited. By the wheel of retailing theory, we can infer that it might be time for a new retail business showing up in retail market. In order to find a feasible development of retail business in Taiwan’s retail market, this research collected information from foreign papers, websites. After evaluation and analyzation, we infer that the discount store in Europe might be suitable in Taiwan’s retail market and calculate the number of discount store in Taiwan’s market.